(Sort of a pattern, there, with the energy drinks…) Then there was also Ice-T’s (in)famous rap tune, “Cop Killer” (1992), though I guess the issue there wasn’t so much the name of the song as its content.
See also Bong Water (a carbonated citrus drink made by Real Things Distributing), and Pimp Juice. Though (given that the real Black Death - i.e., the Black Plague - is a few hundred years past), I think the Icelanders are just showing a sense of humour regarding what is, by most accounts I’ve read, a horrible-tasting beverage. In fact, it probably means you’re the kind of person who thinks that “hey, as long as it’s legal, and as long as no one is being directly harmed (probably), then it’s a great way to make a living.”Īs a frame of reference, are there other products that have dubious names? I suppose Iceland’s Black Death schnapps might be a contender. Is it 100% cool to market a drink named after a drug that has ruined millions of lives? Probably not. On the other hand, is promoting a product that could even conceivably lead anyone to attribute a remotely positive connotation to the term “cocaine” an admirable business strategy? Don’t think so. (“Say, it’s so great in a can, maybe I should try freebasing!”) Here, again, is one of those stories that makes my vision go all grey.Īre young people really likely to use an energy drink as a “gateway drug”? That’s hard to believe. He claims Cocaine is “350 percent stronger than Red Bull” but that people do not experience the “sugar crash” or jitters that he says some of the other energy drinks can produce. As soon as people look at the can, they smile.” The drink’s inventor, Jamie Kirby, said: “It’s an energy drink, and it’s a fun name. Its maker claims the title is “a bit of fun” but critics slammed the technique as a cynical ploy which could tempt young people into using drugs. Here’s the story: ‘Cocaine’ drink claims to be real thing Here’s an ethical issue that doesn’t make it into a lot of textbooks: what names are ethically permissible for your product? A beverage company has decided to name its “energy drink” after a dangerous drug.
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